Up-to-the-minute, ‘hands-on’ and fun, MB Communications’ training provides PRs with the practical skills and confidence they need to develop effective communication techniques that they can apply immediately.
The UK has 11 daily newspapers selling a total of 11.6 million copies per day. Of this, The Sun’s market share remains more than 25 per cent. This means one in every four papers sold is The Sun. And three out of every four papers read will be either a tabloid or a mid market newspaper.
Given the reach of this important sector of the print media, it is essential that PRs know these papers inside out and understand what makes a story and what does not. Working with two journalists – one from a tabloid and one from a mid market – this full day course will help PRs understand the key differences between the two and how to target effectively. It includes:
On average, a tabloid features journalist receives over 60 calls every single day from PRs. A national radio producer receives 200 press releases in the post and countless emails and longwinded voicemail messages and even the occasional photo! TV stations’ forward planning teams receive hundreds of emails and calls – the majority of which are badly targeted and go straight in the bin. Given the increasingly diverse media in the UK today, securing interest in a potential story is becoming more challenging and requires a strong and targeted media sell in.
Working with a leading radio broadcaster and a national newspaper journalist, this full day course provides teams with an insight into the pressures the UK media face on a daily basis and an understanding of the most effective ways to approach them. It includes an opportunity for individuals to improve their ‘live’ media sell ins, working with their own real examples. This course also covers:
Sales of consumer magazines continue to rise as new launches increase choice and provide opportunities for all ages to indulge their interests and passions. Many of the top selling consumer magazines have circulation figures some of the national daily newspapers would love to have!
Magazine readers are becoming even more important to target as the sector has succeeded in gaining new and younger readers – something that national newspapers are struggling to do.
The world of magazines is very different from other media and this course will provide teams with an opportunity to improve their skills and understanding in this increasingly popular sector.
Working with Suzy Greaves, Woman and Grazia columnist and one-minute-life-coach for GMTV, this full day course will encourage PRs to start thinking like a magazine journalist, and demonstrate how they can sell-in everything and anything and deliver better coverage than even the most demanding client expects. It will also include:
Whether tasked with promoting a new washing powder or the benefits of a new drug, case studies are the lifeblood of the media today. They provide a human face to a story. They offer an excellent way to communicate specific messages, especially in highly regulated environments, such as when dealing with pharmaceutical guidelines (ABPI).
Often, a journalist can be persuaded to feature a brand/product/service if the case study is strong enough. PRs are often sitting on fantastic stories but do not realise it as they have not probed the case study in question and asked the right questions. As a result, the case study appears dull and the media reject the story. So, how can PRs ensure their case study is used? Led by a journalist who specialises in first person stories and case studies for the Daily Mail, this half-day or more in-depth full day course covers:
Television is often the hardest medium in which to achieve quality coverage. Many PRs just forward stories to broadcast programmes without thinking about how to tailor them for a TV viewing audience. Most approaches are often weak and not thought through. This not only affects a PR’s own reputation but also the company they work for and the client or brand they represent.
This course specifically focuses on the influential and powerful daytime TV media. GMTV,LK Today, This Morning, Des & Mel and Richard & Judy form the core of this type of programming. So how can PRs target them effectively? Including input from a leading daytime TV producer/forward planner, this full day course includes:
Journalists tend to get most of their quality stories from their tried and trusted contacts. A journalist will often go the extra mile for a PR they have successfully worked with in the past and this can mean that a good story becomes a great one. It’s a reciprocal relationship.
Sound PR contacts are critical for today’s busy media, particularly since many journalists are desk bound. Every journalist has an inner circle of tried and trusted contacts. So how does a PR become one of these?
Working with a national journalist who knows all about good contacts (and is happy to share stories about both the best and the worst!), this half-day course will demonstrate how a PR can transform themselves from being ‘just a PR’ into a valuable contact. It will include:
Entering the world of PR and learning about the media can often be quite daunting and intimidating for new graduates and junior members of a communications team. Given its diversity, its fast pace and the increasing pressures journalists face today, new PRs may struggle to get to grips with how the media works. This full day course provides a thorough grounding in the basics and provides PRs with an essential understanding of the media in the UK today. It will also include:
Companies that provide great client service deliver greater revenues and profits. They go hand in hand. In a recent research study into buying habits, an amazing 68 per cent of customers stopped buying a product or service due to indifference. A client is less likely to review or change their agency if they have a positive opinion about it. So how can PRs ensure that their clients receive great client service and stay with them? This course includes :
The full-day course addresses both the /technical /skills and /style/ requirements needed to deliver great writing. The morning part of the course addresses the following:
After each specific section, participants will be asked to complete an exercise to test their skills and improve their spelling, punctuation and proofreading skills etc. From a training perspective, this is critical in ensuring that the information is lodged and participants remember the key principles and rules of effective writing.
The afternoon session, co-presented with a national journalist, will then address writing techniques for the media – broadcast, print, radio and online. It will show PRs:
For more course details, please contact