To create buzz, drive consumer and media interest in bestselling author Barbara Taylor Bradford OBE, MB Comms conceived a ground breaking awards scheme set up to identify and champion real ‘women of substance’ living in the UK today……Barbara Taylor Bradford’s A Woman of Substance Awards.
The campaign – handled by Maria and one of her associate PRs – involved launching the awards; creating the awards’ website from scratch; securing sponsorship of prizes; media relations, celebrity management and event organization. The results were fantastic: 19 pieces of national coverage, nine pieces of TV coverage (2 international, 3 national, 4 regional); 15 pieces of women’s consumer press; 19 radio interviews ; 38 pieces of online coverage and 65 pieces of regional coverage.
“Maria and Mars delivered the greatest PR campaign I’ve ever been involved with in the last 30 years. They are simply the best in the UK, in Europe and in the world. The campaign was recognised as one of the top three publishing campaigns of the year.”
Iconic bestselling novelist, Barbara Taylor Bradford chats with ITV’s Alan Titchmarsh on his afternoon program about her latest bestselling saga, Cavendon Hall. (February 3, 2014)
Bradford talks about the secrets to writing a best-selling novel and happy endings. She also shares the inspiration behind her latest novel. Mrs. Bradford plays a word game with the host and some in-studio guests.