Adult learning website Love to Learn briefed MB Comms to provide launch PR and beyond. The key was to get the website noticed at launch in an impactful way. To do this, MB Comms created a two-prong news-led campaign: The first part focused on attitudes to education later in life and the second pillar of the campaign related to the changing definition of middle age. Stories were crafted that would hit the pulse points of its over 50s target audience while still appealing to the mainstream media that likes to attract younger readers.
Results included seven national news stories, two TV interviews, endless online linked pieces and widespread radio coverage as well as social media pick up.
MB Comms has since worked on promoting a number of the website’s courses such as Memory Training, partnering with a former World Memory Champion to bring to life the benefits of the course.
Gill Jackson, Director,
“Maria and team were recommended to me as ace PR consultants and they have lived up to this. They are true experts in their field, understanding the media very well and advising our team on the suitability and effectiveness of possible campaigns. They are responsive, organised and fun to work with. Highly recommended.”